David Klasfeld, Marketing Director, Tish & Snooky’s MANIC PANIC® N.Y.C.Inc.
“We Don’t Just Sell It, We Live It”
If there’s one thing we can speak from the heart on is the importance of being your own brand. At Manic Panic, our motto has always been “We Don’t Just Sell It, We Live It,” which was truly written for us, as much as it was by us. The inspiration for Manic Panic came simply from the number of compliments and questions we got on our own look. We curated merchandise from around the globe. To reach a broader audience, it was only a matter of time that we realized we needed to create a shop. Little did we know what we were doing was creating the first Punk Rock boutique in the United States!
Staying True To Their Brand
Staying true to our brand, and keeping our history, legacy and current involvement in the punk and rock music scenes gives us a leg up on the competition. Our brand story supports our commitment to self-expression and truly living what we sell, versus being a paid endorser.
The Consumer Can Sense Authenticity
We were the first influencers in a word-of-mouth world to spread influence verbally instead of digitally. The consumer can sense the authenticity “We Don’t Just Sell It, We Live It,”behind a brand. As a result, the integrity, and longevity of our brand message continue to speak for itself. The best advice we can give young female entrepreneurs is to stay true to yourself just as we did.The more heart-felt the endorsement, the more the consumer believes in your message.
Contributed by David Klasfeld, Marketing Director, Tish & Snooky’s MANIC PANIC® N.Y.C.Inc.